Illustration and Animation – BA (Hons)


Illustration and Animation – BA (Hons)
AED 134,188
Course Duration: 3 Years


Our Illustration and Animation BA degree is industry-focused, it will service you improve your creativity and hone the capabilities you’ll need to practice as an illustrator and animator. With an emphasis on digital platforms, as well as more traditional forms of illustration, the coaching embraces ongoing developments in the way illustration is practiced, no longer confined to the page, but inhabiting a dynamic, three-dimensional digital world.

Built on a fundamentals of narrative, drawing and image-making, the fundamental capabilities of illustration and animation are taught through a variety of mediums. You’ll gain from studio-based learning, business partnerships and be encouraged to publish your work throughout your studies.

You’ll study in The Cass’s unique studio session in East London and make use of an unrivalled range of creative facilities to make your work — plus photographic studios, printmaking, ceramics and woodworking studios, and technology plus 3-D printing, Risograph printing and laser-cutting.

Whether you’re building a zine, a narrative for a start-up or a short film for digital publishing, this coaching is about telling stories and connecting with a variety of audiences.

A defining feature of the coaching is its focus on cross-disciplinary projects, allowing you to use a huge range of different mediums.

You’ll typically work on several client-led briefs throughout your studies. You’ll be encouraged to move between conventional illustration, animation and modern graphic technologies, with an emphasis on communicative and expressive drawing, screen-printing, printmaking, bookbinding, letterpress, drawn and stop motion animation, projection mapping, as well as digital and 3D illustration, using the latest industry-standard software.

The coaching prides itself on producing versatile makers in both artistic and commercial work. A typical destination for graduates may be in the industry of illustration, animation, advertising, film & television, publishing, immersive theatre, visual effects, and art installation.

You’ll study through our dedicated studios, curated by outstanding practitioners such as Nous Vous, Rachel Gannon, Emily Evans, Studio Cecilie and Gilles. We can give exceptional links to the business and anticipate new developments in the industry while also maintaining a respect for tradition. A high-profile lecture series – the Hothouse Talks – offers you the chance to engage with visionaries in the industry of illustration and visual communication.


You’ll be assessed through project work, essays, individual practice and a final portfolio project plus a dissertation. There are no examinations.

Entry requirements

In addition to the University’s standard entry requirements, you should have:

  • A minimum of status BBC, one of which should come from a relevant subject area in the arts, humanities or social sciences (or a minimum of 112 UCAS points from an equivalent Level 3 level in a relevant art and design subject)
  • A portfolio ready for exams (see below for more information)
  • GCSE English at grade C/grade 4 or above

If you do not have traditional eligibility or cannot meet the entry preconditions for this undergraduate degree, you may still be able to profit entry by completing the Art and Design Extended Degree (with Foundation Year). We encourage applications from international/EU attendees with equivalent qualifications. We also accept mature attendees with diverse backgrounds and experiences.

Suitable candidates living in the UK will be invited to a portfolio interview. Applicants living outside the UK will be required to submit a portfolio of work via email. This coaching is also available as a four-year extended degree, the first year of which is a fundamentals year explaining art, media and design. All candidates must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to give a Secure English Language Test (SELT) such as Academic IELTS. For more information about English eligibility please see our English language requirements.

Portfolios and interviews

Your portfolio should be selective, but have enough work to show a range of your interests and talents. We are interested in seeing how you improve a project from beginning to end, not only finished work. If you cannot bring certain pieces of your work to your portfolio interview, please take photographs and include them. If you are coming in perso Sketchbooks– we love n to your interview we strongly suggest bringing a physical portfolio of work. Things to bring:

  • To see your sketchbooks with ideas and notes, even if they are messy.
  • Examples of the training of a project from start to conclusion and the final outcome.
  • Some work that you are really proud of and want to talk about.
  • Some work that shows you experimenting with different processes.

Illustration and Animation BA candidates are particularly encouraged to show sketchbooks that have drawing and image making in them. If you are submitting an online application, please follow these guidelines. Things to include:

  • Scans or photographs demonstrating items from the list above.
  • Storyboarding for motion-based work.
  • Also include scans of sketchbook pages showing development.
  • Be sure to check the resolution and overall of your image to ensure submissions are not pixelated.
After the course

Upon successful achievement of the degree, you’ll be equipped with the capabilities and attributes required to succeed in the complex and diverse world of illustration in the design and visual communication industries. Possible career destinations include publishing, editorial, graphic design, advertising, web-design, authorship and self-publication, concept design, film and theatre and freelance/commission-based illustration.

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