Strategic Marketing Management

BRIEF COURSE INFORMATION

Strategic Marketing Management
Location: UAE
AED 7,000
Course Duration: 1 Days
Category: Marketing

COURSE DESCRIPTION

Strategic MarketingManagement delivers a detailed examination of all major components of marketingstrategy - including analytical, managerial, and creative functions - as wellas their integration into overall business operations. Throughout theprogram there will be explanations of key concepts and approaches, mixed with acombination of case studies and practical examples. 

COURSE CONTENT

  • Strategic MarketingPlanning and steps in the planning process
  • Market, customer,company, and competitor analysis
  • Market segmentation,targeting and positioning
  • Segmentation tools
  • The Four Phases ofCustomer Orientation
  • Customer and marketstrategy and focus
  • Assessing customerneeds, satisfaction and loyalty
  • Surveys andexperiments
  • Strategic PriceManagement and Psychology of pricing
  • Strategic BrandManagement
  • Understanding,creating and building brand equity
  • Valuing and trackingbrand equity
  • Building thequality-satisfaction-loyalty survey

BENEFITS OF ATTENDING

  • Assessthe market and customer orientation of your strategic plans, measurementsystems, and processes
  • Develop highlyeffective product and service strategies
  • Identifyclear value propositions for target market segments
  • Discoverhow to think creatively and develop effective solutions
  • Identifyinnovative marketing strategies
  • Determinethe key factors necessary to outperform competitors
  • Understandhow to drive customer satisfaction, loyalty and retention

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